Google AdSense is something you’ve probably heard can make you a lot of money, but how do you make it work for YOUR blog?
In our modern economy, finding more ways to make money is important.
In fact, being able to increase your earnings on your own is one of the
most important aspects to surviving such treacherous economic times.
Knowing how to generate Google AdSense revenue is one way that you can
boost your bottom line every month.
While Google AdSense was initially designed with website and blog
publishers in mind, anyone who creates and maintains their own blog or
website can take advantage of the incredible opportunity. Whether you
have a full-time job and are building a web presence for yourself in
your free time or run a web design business, for example, you can
generate a great deal of revenue using this tool, if you know how to use
it to your advantage.
By allowing advertisements on your blogs, you create a static revenue stream. It’s basically that simple, yet there are important considerations to be made.
The Advertising Effect
Traffic
coming to your blog, regardless of how they found it, is going to judge
you and your business based on many factors. The design, layout, and
navigation of the blog is one factor. Another factor has to deal with
any advertisements that you post on the site.
If you visit some of the larger media outlets in the world, such as
CNN, you have probably seen plenty of advertisements throughout their
sites. When an ad is front and center, though, it takes away from the
purpose of the blog itself and can drive visitors away.
You’re not CNN, so any new visitor to your site will be important.
Some blog owners don’t understand the basic concept that consumers can
and often are turned off by too many ads on a site or ads that overtake
the blog itself. Ads need to be secondary to the content of the blog.
It serves no purpose to you or your business to have ads that grab
more attention than your blog design or content. You haven’t worked hard
on internet marketing
and done all the legwork to bring visitors to your site only to have
them click on an ad and leave your site, never to return again. You want
them to focus first and foremost on your site, and then take a look at
the ads you post.
Building A Quality Blog
You may not consider the design factor of your blog to be all that
important, at least not when it pertains to ads, but it is crucial to
success. The design of your blog
should always be directed toward keeping visitors on your site. There
are three main areas to which you should focus your design efforts.
The first is where a visitor looks as soon as the page loads on their
web browser. Most people look to the upper left corner of the screen.
This is where your business name and/or logo should be. Placing an ad
here is tantamount to saying, ‘Thanks for stopping by, but why don’t you
check this other business’s website out instead.’
Next, the eyes will travel toward the upper center of the screen.
You’ll find that most websites tend to place their mission statement or
slogan here. This is where you tell your visitor why this website is
exactly what they’re looking for.
This is also where navigation tends to originate, and for good
reason. You want your visitors to be able to find their way around
relatively easily; you don’t want them to struggle to find the other
pages of your site. Having an ad within this zone may work, but if it
gets in the way of your message, or the navigation, then it’s being
counterproductive.
Then a visitor’s eyes tend to drift down the page. Many visitors
won’t scroll down unless they really like the content. Placing ads below
the bottom of the viewable area will often mean that your visitors
never even see it.
The best placement for ads will be to the right and bottom of the
screen. That way your website and your message still remain the focus of
attention. Then, if an ad captures attention, then when someone clicks
on the link, you earn money.
Keywords And Google AdSense
When it comes to Google AdSense, you will be building your campaign
around your website. While you don’t want to have ads for your direct
competition on your site, you want to keep within the same genre. In
other words, if you sell auto parts, advertising for used car dealers
would be a good fit.
If you choose the represent keywords
or keyword phrases that have nothing to do with your website, then
visitors to your site are not likely to follow those ad links and you’ll
be wasting valuable space. It’s a balancing act to choose the right
keywords to represent. But when you get it right, you will be earning
revenue every single month.
The More Traffic You Get, The More Money You Will Earn
Google AdSense revenue will not happen by simply being static with your website. Just because you build a website, have a web hosting
company maintain it, or take care of some of the other aspects of
launching it does not mean that anyone will come to your website. If
they don’t come to your website, then they will not see the ads that you
have posted on it and therefore you won’t be earning any extra money.
It’s important to keep in mind that you can have up to 3 ads on your
site at any given time. Some people would want more in order to maximize
the potential earnings, but more than 3 and visitors will begin to
navigate away from your site before they even have a chance to see what
you offer. You don’t need to post 3, either; you can post 1 or 2 ads if
that’s your preference.
You still need to employ all of the same marketing strategies
for your website that you would normally do. Google AdSense revenue is
all about earning money from visitors who might be interested in other
topics than what they searched for. If you bring in visitors who realize
they should have entered something else into your search, they can
certainly go back to the search engine or they can follow an ad from
your site to something more in line with their needs.
Evaluate Your Strategy Monthly
When you are looking to generate Google AdSense revenue, there will
be a balance between targeting the right keywords to supplement your
website and avoiding giving your business away to your competitors.
Determine whether you’re targeting the right keywords
every month and make changes accordingly. It’s much better to make
changes quickly rather than wait and lose out on all that potential
revenue.
